News, Games and Social Apps emerge as the Top 3 App Categories, installed by Indian mobile users: MoMAGIC Research

New Delhi/Mumbai, November 1 2018

Press Release

News, Games and Social Apps emerge as the Top 3 App Categories,
installed by Indian mobile users: MoMAGIC Research

New Delhi/Mumbai, November1 2018: News, Social Media and Gaming apps are the top 3 categories installed by Indian mobile users, according to a recent study conducted by MoMAGIC Technologies, a fast-paced, innovative, AI and Big data driven mobile tech firm.

The Report titled, “Lifestyle Insight of App Users in India”, gives an overview on the lifestyle choices a particular set of App USER profile may have or follow, predictably. The report is drawn upon from “TrueInsight”- MoMAGIC’s DMP (Data Management Platform).

Key Highlights:

● On an average, an Indian smartphone user usually has 50 apps, including pre-installed apps; equally distributed among men and women (Men have 50.5 apps & Female has 49.8 apps).
● News related app installs saw a jump of 94% in Q1 2018 vs Q4 2017 followed by a jump of 80% for social media related apps and lastly gaming apps at 52% respectively.

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● News app users are seen to install apps related to Food & Drink, Health & Fitness and Automobiles. This segment values their diet, health and drive more on a daily basis.
● Social App users, is one of the key users of dating apps, other than automobiles and weather.
● Game App user segment, mainly consists of parents, who share their devices with their children and hence are found to have more of parenting apps, followed by comics and beauty.

“India creates one of the largest news content across tens of languages which is consumed by users across age groups. News related apps continue to outperform other segments and is expected to grow further, thereby making it clear that in the near future content is going to be a clear winner in the Ad tech sector,” Mr. Arun Gupta, Founder & CEO, MoMAGIC Technologies.

About MoMAGIC Technologies:

MoMAGIC Technologies Pvt. Ltd., founded in the year 2011 is a fast-paced, innovative, AI and Big data driven mobile tech organization, with dominance in South East Asia. With 126+ Million UNIQUE USERS; reaching every 3rd Mobile USER, MoMAGIC offers comprehensive USER Acquisition channels.

MoMAGIC, is investing and expanding as a ‘Big Data & AI-based, global company’; to provide customized offerings and consultancy in the Ad Tech Space. Setting up the APAC R&D and Business Operation Center in Taipei, Taiwan in February 2018, is step in the said direction.

The company offers all its three platforms (DSP, SSP -“TrueReach” and DMP – “TrueInsight”) integrated as one seamless AI-driven marketing solution in the market.

With over 400+ employees, inclusive of 70+ data intelligence, AI & Marketing experts in Asia, MoMAGIC Technologies, is one of the leading Indian companies, in the Digital AD Tech and Mobile Marketing, space offering customized Mobile Marketing solutions.

MoMAGIC’s access to Data and Insights, driven via Data Intelligence, Data Modeling etc., is legally compliant as per laws of the land, being operated in.

For Media Queries:

Shivani Srivastava
shivani.srivastava@momagic.com
# 9810549501
Aman Sahai
aman@printel.in